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As a completely American-founded company, Vivitar has
established itself in a normally foreign-saturated market. From
it's 1938 beginning years in Newbury Park, California to it's
evolutionary rise to a worldwide distribution power, the Vivitar
name has become a part of the photographic world's lexicon.
In 1995, the company launched a digital and electronic line of
cameras. After doing so, many previous fans of the company
decided to purchase Vivitar digital cameras while new fans were
instantly created as well. Because of this, there are many
Vivitar used film cameras out there, waiting to be resold and
reused.
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